July 22, 2004


For more on the beautiful Nike commercial entitled "Magnet" by Wieden+Kennedy (Nike's longtime agency), see the News Release by A52, the Visual Effects company that helped create it. Here's the full ninety second version directed by Jake Scott (son of Ridley Scott and nephew of Tony Scott).

And from the A52 News Release, "The spot's music, composed by Dave Wittman and Jimmy Haun at Elias Arts Los Angeles with support from creative director David Gold and head of production Dayna Turcotte, features the vocal talents of Kathleen Fisher. The sound was designed by creative director Dane Davis and Eddie Kim at 740 Sound/Danetracks with help from producer Scott Ganary, and Jeff Payne at Eleven Sound Studios in Santa Monica mixed the final audio."

Looks like everyone wants to know about the music!

And here are the project credits. Really gorgeous work.

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